Structural steel group Severfield-Rowen plans to change its name following a brand review.The group, which has been involved in projects such as the London 2012 Olympic stadium, Arsenal's Emirates stadium and various projects on the high speed rail line from London to the Channel Tunnel, said it would be known simply as Severfield if shareholders approve the proposal at a general meeting on May 15th."The company believes the re-brand will create a more easily understood and effective proposition for all its stakeholders and customers," it said.Shares in Severfield fell 0.12p or 0.2% to 60p at 10:31 in London.PW