Proxama platform to be used for launch of Watch Dogs game

3rd Jun 2014 10:19

AIM-listed Proxama, a mobile marketing, loyalty and mobile payment company on Tuesday revealed that its TapPoint is being used for the launch of Ubisoft's new game, Watch Dogs.The game uses marketing technology to incentivise gamers who "tap-in" and interact with the brand using their smartphones, for a chance to win a holiday.A six week marketing campaign has been launched across selected GAME retail stores, pictured, in the UK for the launch of Watch Dogs, featuring a competition asking customers to tap-in to decrypt a message to have a chance at winning a trip to Chicago. The solution will use Proxama's TapPoint platform as the underlying platform, which will also provide Ubisoft with valuable data about the marketing campaign's success. Miles Quitmann, Chief Commercial Officer of Proxama said: "This campaign blends mobile with new digital marketing techniques, as well as gaming, and will in turn help stores implement ways to attract customers to the shop floor."The share price jumped 4.4% to 4.75p at 10:28. NR