NetPlay TV buys digital marketing business

12th Aug 2015 08:29

(ShareCast News) - Shares in online gaming company NetPlay TV fell after it bought online marketing company Otherside for £3.2m.At 0837 BST shares in AIM listed NetPlay TV were down 3.38% to 9.3p.NetPlay was to pay initial consideration of £2.7m, with further consideration of £0.5m payable over 12 months subject to Otherside completing meeting certain targets and employing certain key individuals.Otherside, which has its own proprietary online marketing platform, generated revenues of £2.6m last year.NetPlay said the acquisition would give it a robust media platform and a marketing skillset complementary to its core products.