Ideal Shopping Direct To Undertake Review Of Strategic Options

12th Jul 2010 12:31

LONDON (Dow Jones)--Ideal Shopping Direct PLC (IDS.LN), a digital retailer, selling products to consumers via its television shopping channels and the internet, said Monday that it intends to undertake a review of its strategic options, which could include a sale of the company. MAIN FACTS: -The company notes the recent press speculation regarding a potential sale of the company. -Shares at 1130 GMT up 6.50 pence, or 4.32%, at GBP157 pence, valuing the company at GBP52.84 million. -By Razak Musah Baba, Dow Jones Newswires; 44-20-7842-9275; [email protected] (END) Dow Jones Newswires July 12, 2010 07:31 ET (11:31 GMT)