(Sharecast News) - Yougov revealed on Friday that chairman Roger Parry had sold 15,000 ordinary shares in the AIM-listed research and data analytics group.

Parry, who was appointed to the board of Yougov back in 2007, disposed of the shares on Thursday at an average price of 980.0p each, for a total value of £147,000.

Following the transaction, Parry holds a beneficial interest in 100,471 Yougov shares, representing approximately 0.09% of the company's issued share capital.

As of 1450 GMT, Yougov shares were down 2.50% at 975.0p.

Reporting by Iain Gilbert at Sharecast.com

Top Director Buys

Slf Realisation Fund Limited Npv (SLFR)

Director name: Copperwaite,David

Amount purchased: 500,000 @ 66.00p

Value: £330,000.01

Slingsby H.c (SLNG)

Director name: Morris,Morgan

Amount purchased: 30,061 @ 260.00p

Value: £78,158.60

Carclo (CAR)

Director name: Oatley,Joe

Amount purchased: 300,000 @ 12.75p

Value: £38,250.00

Fidelity Special Values (FSV)

Director name: McGregor,Alison

Amount purchased: 10,000 @ 269.50p

Value: £26,950.00

Lindsell Train Inv Trust (LTI)

Director name: Cazalet,Charles Julian

Amount purchased: 25 @ 99,700.00p

Value: £24,925.00

Carclo (CAR)

Director name: Doorenbosch,Frank

Amount purchased: 200,000 @ 12.08p

Value: £24,150.00

Senior (SNR)

Director name: Bodenham,Andrew

Amount purchased: 14,783 @ 124.00p

Value: £18,330.92

Ct Uk High Income Trust (CHI)

Director name: Pottinger,Angus

Amount purchased: 15,000 @ 83.44p

Value: £12,516.00

Templeton Emerging Markets Inv Trust (TEM)

Director name: Miller,Magdalene

Amount purchased: 7,000 @ 146.77p

Value: £10,274.23

Gran Tierra Energy Inc. (cdi) (GTE)

Director name: Guidry,Gary

Amount purchased: 3,205 @ $1.15

Value: $3,039.29

Top Director Sells

Smith & Nephew (SN.)

Director name: Nath,Deepak

Amount sold: 28,650 @ 1,096.00p

Value: £314,004.00

Yougov (YOU)

Director name: Parry,Roger

Amount sold: 15,000 @ 980.00p

Value: £147,000.00

Just Group (JUST)

Director name: Richardson,David

Amount sold: 150,252 @ 73.57p

Value: £110,540.40

Just Group (JUST)

Director name: Richardson,David

Amount sold: 104,175 @ 73.57p

Value: £76,641.55

Just Group (JUST)

Director name: Richardson,David

Amount sold: 1,429 @ 73.57p

Value: £1,051.32