(Sharecast News) - Multiple Big Yellow directors offloaded shares in the company on Wednesday morning after exercising nil paid options granted to them as part of the company's long-term incentive plan.Executive chairman Nicholas Vetch, chief executive James Gibson, operations director Adrian Lee and chief financial officer John Trotman all lowered their stakes at an average price of 951.69p per share.Gibson, who co-founded the self-storage firm with Vetch in September 1988, sold 41,801 shares for a total of £397,815.94, while Vetch lowered his stake by 38,112 for a total value of £362,708.10.Adrian Lee, who joined BYG in 1996 from Lazard, disposed of 30,980 for £294,833.56 and former Deloitte man John Trotman let go of 14,608 for £139,022.88.Big Yellow reported a 7.6% increase in like-for-like revenue for its first quarter back in July as the board braced for criticism of its executive pay increases at its annual meeting.In a trading statement, the company said the rise was driven by growth in occupancy and pricing.Like-for-like occupancy rose to 84.2% from 81.6% year on year and average net rent per sq ft increased by 3.2%The company faced criticism after an institutional shareholder called it out for awarding its executives pay increases of up to 40%.Ashley Hamilton Claxton, head of responsible investment at Royal London Asset Management, said it had "longstanding concerns about pay at Big Yellow Group" and would be voting against the remuneration report, remuneration policy and the chairman of the remuneration committee.As of 1500 BST, Big Yellow shares were trading 1.47% higher at 965.50p.Top Director BuysSmiths Group (SMIN)Director name: Buckley,GeorgeAmount purchased: 779 @ 1,605.84pValue: £12,509.49Caffyns (CFYN)Director name: Gourlay,Nigel Amount purchased: 1,893 @ 449.00pValue: £8,499.57Latham (james) (LTHM)Director name: Dunmow,David AAmount purchased: 771 @ 701.00pValue: £5,404.71Latham (james) (LTHM)Director name: Sutton,Christopher DavidAmount purchased: 770 @ 701.00pValue: £5,397.70European Wealth Group Limited (EWG)Director name: Hay,Marianne LaingAmount purchased: 25,000 @ 17.00pValue: £4,250.00European Wealth Group Limited (EWG)Director name: Hay,Marianne LaingAmount purchased: 25,000 @ 16.50pValue: £4,125.00Inchcape (INCH)Director name: Vestring,TillAmount purchased: 393 @ 705.00pValue: £2,770.65Inchcape (INCH)Director name: Langston,JohnAmount purchased: 279 @ 705.00pValue: £1,966.95Inchcape (INCH)Director name: McConville,ColineAmount purchased: 279 @ 705.00pValue: £1,966.95Ashley House (ASH)Director name: Walters,Antony Amount purchased: 1,590 @ 14.15pValue: £224.98Ashley House (ASH)Director name: Hathaway,James Andrew John Amount purchased: 1,590 @ 14.15pValue: £224.98Ashley House (ASH)Director name: Holmes,JonathanAmount purchased: 1,590 @ 14.15pValue: £224.98Harvey Nash Group (HVN)Director name: Wassall,SimonAmount purchased: 135 @ 111.50pValue: £150.53Harvey Nash Group (HVN)Director name: Ellis,AlbertAmount purchased: 135 @ 111.50pValue: £150.53Harvey Nash Group (HVN)Director name: Garratt,MarkAmount purchased: 135 @ 111.50pValue: £150.53Arrow Global Group (ARW)Director name: Sutherland,DaveAmount purchased: 59 @ 254.50pValue: £150.16Arrow Global Group (ARW)Director name: Cooper,Paul Amount purchased: 59 @ 254.50pValue: £150.16Arrow Global Group (ARW)Director name: French,TracyAmount purchased: 59 @ 254.50pValue: £150.16Arrow Global Group (ARW)Director name: Rochford,LeeAmount purchased: 59 @ 254.50pValue: £150.16Arrow Global Group (ARW)Director name: Hamilton,StewartAmount purchased: 59 @ 254.50pValue: £150.16Great Portland Estates (GPOR)Director name: Sanderson,NickAmount purchased: 21 @ 714.05pValue: £149.95Great Portland Estates (GPOR)Director name: Courtauld,TobyAmount purchased: 21 @ 714.05pValue: £149.95Top Director SellsBig Yellow Group (BYG)Director name: Gibson,JamesAmount sold: 41,801 @ 951.69pValue: £397,815.94Big Yellow Group (BYG)Director name: Vetch,NicholasAmount sold: 38,112 @ 951.69pValue: £362,708.10Big Yellow Group (BYG)Director name: Lee,AdrianAmount sold: 30,980 @ 951.69pValue: £294,833.56Big Yellow Group (BYG)Director name: Trotman,JohnAmount sold: 14,608 @ 951.69pValue: £139,022.88