Boohoo sells Nasty Gal to WSG for $16m

15th Sep 2026 16:11

(Sharecast News) - Boohoo said on Tuesday that it has sold the Nasty Gal brand to White Space Group New York (WSG) for $16m (£11.9m) in cash.

Nasty Gal generated gross merchandise value of £12m in FY26 and adjusted earnings before interest, tax, depreciation and amortisation of £0.4m. Boohoo, which trades as The Debenhams Group, said it's non-core and not material to the company.

It said the deal aligns with its strategy of transitioning to a marketplace-led business model that is capital-lite, and further strengthens the balance sheet following the £90m sale of its Sheffield distribution centre that was announced last week.

At 1555 BST, the shares were down 3.6% at 23.80p.

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