YouGov falls into losses

12th Oct 2009 07:29

Market researcher and polling group YouGov fell into losses in the year to July 31, but said it was winning market share.While turnover was up by 10% from the previous year to £44.3m, the firm posted a pre-tax loss of £700,000 compared with £4m over the same period the previous year.Revenues were lower in the UK, but climbed in the Middle East, Germany, Scandinavia and the US.‘During a year that has been very challenging for the research industry as a whole, we have re-focused the business on our core revenue generating areas and cut costs,’ chief executive Nadhim Zahawi said.‘Importantly, we believe that YouGov has continued to grow its market share compared to the incumbents. ‘YouGov said it expects trading to remain difficult as clients keep a tight hold on expenditure.