Vipera to collaborate with Serco's ExperienceLab

3rd Feb 2016 13:30

(ShareCast News) - Specialist digital financial services provider Vipera has teamed up with Serco's ExperienceLab to collaborate on next generation mobile centric user experience design.Vipera said the collaboration, which is non-exclusive, will see the two companies leverage each other's expertise in their respective markets.It added that as a a trusted supplier to many international brands - ExperienceLab has worked for the BBC, Google and American Express - it is well positioned to help research and design the value-added digital financial services experiences that Vipera can deliver.ExperienceLab focuses on user centric design and innovation to develop engaging and holistic customer experiences that go beyond simple screen based interactions. Vipera's chief executive officer, Marco Casartelli, said: "The combination of Vipera's technology and visual design expertise with the deep user centric approach of ExperienceLab provides a powerful combination to give the consumers what they want."At 1345 GMT, Vipera shares were up 13% to 3.25p.