Stocks on the rise in the UK today. Compiled by Dow Jones Newswires Markets Desk, [email protected] Contact us in London. +44-20-7842-9464 [email protected] 0735 GMT [Dow Jones] The 15% leap in online fashion retailer Asos PLC's (ASC.LN) share price Wednesday, following full-year results that were "merely in line with expectations", came as a surprise, says FinnCap analyst David Stoddart. Says as Asos' management is seeking to restrain fiscal 2011 forecasts, the reason for the rise appears to lie in expectations for international growth potential and bid hopes. But says these points are almost universally accepted in the market already, while doubts persist about the level of competition facing Asos overseas. Rates the stock "sell". Shares +2% at 729p. ([email protected]) 0717 GMT [Dow Jones] The bid approach for Brit Insurance (BRE.LN) by a private equity firm should encourage investors in the sector, says Shore Capital. Says with a number of companies in the sector trading at significant discounts to Shore's '10TNAV estimates, the approach highlights the value latent in the sector. Still, "at current ratings we do not suspect that management was under enormous pressure to accept." Notes hurricane season, which has in the past impacted potential M&A activity in the sector, is rapidly approaching. Keeps at hold. Shares +22% at 888p. ([email protected]) 0716 GMT [Dow Jones] Citigroup cuts Home Retail (HOME.LN) price target to 220p from 290p after a weaker than expected first quarter, particularly at Argos. Given fading household cashflow in 2H and the risk of a more competitive electrical market around peak trading, cuts February '11E pretax profit forecast by 9% to GBP270M. Keeps at hold, reflecting the view that consumer cashflow will deteriorate through '10. Says despite Home Retail's strong cash generation, about 7% dividend yield, and earnings accretion from buybacks, the group's 7x '11E EV/EBIT multiple is unlikely to expand. Shares +0.7% at 230p. ([email protected]) 0704 GMT [Dow Jones] Citigroup raises Halfords (HFD.LN) price target to 630p from 570p after rolling forward the target year and after EPS increases. Says the preliminary results show pretax profit slightly ahead of forecasts, while the company is targeting 15% EPS compound annual growth rate over the medium term. Lifts '10 EPS forecast to 39.4p from 38.6p and '12 to 51.9p from 49.7p. '11 EPS nudges down marginally to 45.9p from 46p. Says Halfords offers a combination of defensive qualities, growth opportunities, a strong balance sheet and a progressive dividend. Keeps at buy. Shares +1.1% at 536p. ([email protected]) Contact us in London. +44-20-7842-9288 [email protected] (END) Dow Jones Newswires June 11, 2010 03:35 ET (07:35 GMT)