(ShareCast News) - TLA Worldwide, an AIM listed athlete representation and sports marketing business, announced that for the second year in a row it will bring the National Collegiate Athletic Association (NCAA) college American football season opener to Sydney Australia.The Sydney Cup will see Stanford University take on Rice University at Allianz Stadium on 27 August 2017.The company has partnered with TEG Live as it did in 2016 to organise, promote and deliver the opening fixture of the NCAA college football championship.TLA Worldwide chairman Bart Campbell said: "The Sydney Cup was a hugely successful and popular event in 2016 and we are delighted to once again bring two top American College Football teams to Australia for the opening fixture of the 2017 NCAA College Football Championship. TLA and our partners are determined to build on the success of last year's debut and create an even better live experience this year."The share price fell 4.90% to 24.25p at 0943 GMT on Tuesday.