Taptica combines video advertising capabilities with RhythmOne

26th Apr 2019 08:42

(Sharecast News) - Advertising technologies group Taptica International has successfully combined its video advertising capabilities with RhythmOne to launch Private Marketplace Packages.Taptica will now provide advertisers with premium supply inventory through owned, controlled and extended packages, known as Tremor Video PMPs, enabling marketers to share their stories with audiences.The AIM-listed firm's PMPs will come in four different forms: contextual, demographic, performance and advanced TV.Chief executive Ofer Druker said: "Combining RhythmOne's and Taptica's video advertising capabilities was a key element of the rationale underpinning the merger of the two businesses."We look forward to beginning to capitalise on the synergies generated by the merger with the launch of Tremor Video PMPs serving as an excellent example of the opportunities that we expect to deliver in the near-term."At 0840 BST, Taptica shares were 0.71% higher at 139.98p.