(ShareCast News) - Language translation technology services company SDL announced on Tuesday that Jim Saunders had been appointed as chief product officer.The London-listed firm said Saunders was a veteran of the software industry, having built and led "best-in-class organisations" across three continents for more than 20 years.As CPO, he will oversee product strategy, innovation and engineering across SDL's entire technology portfolio of language and content management solutions for enterprises and translators, helping them along their evolution to the cloud, the board explained.Saunders will report to CEO Adolfo Hernandez."Jim is a proven strategic thinker, capable of bridging the gap between product development and business teams," said Hernandez."He has an excellent understanding of today's constantly evolving, technology-driven marketplace and a proven track record in delivering products on time and to the highest standards.""With his deep cloud expertise and track record of attracting and leading engineering and product management, Jim is ideally qualified to drive the technical and strategic engines for SDL to ensure that we continue to meet the needs of SDL customers everywhere, helping organisations go global faster."Saunders previously served as executive vice president at Xura, a merger combining Comverse and Acision.Prior to Xura, he was vice president of capital markets products at Misys and has also held senior leadership positions at Cartesis, America Online, Netscape and Apple."In today's digital world, there are no borders," commented Saunders."With more content than ever before and an ever-growing need for audiences in one part of the world to communicate in real-time with others in a different locale, the opportunity for companies to manage their content and translate it for their customers is massive."Saunders said SDL's product and engineering teams were recognised leaders in translation productivity, translation management, content management and machine translation."I am excited to drive product strategy and execution during SDL's next phase of growth and help further product and cloud innovation, market growth and customer success."