(ShareCast News) - Phorm Corporation has hired David Paquette as the company's new chief revenue officer.The appointment, announced Tuesday, is expected to "cultivate and accelerate sales of the company's technology platform, particularly in the US".Paquette brings 15 years of sales experience in advertising technology to the role, including a stint as senior vice president of sales for startup marketing automation platform BlueConic and senior vice president of global sales for Visible Measures Corporation.Phorm chief executive Timothy Smith said the appointment will help commercialise the company's technology in the US market under the brand name Phluid Media."David's industry expertise and leadership skills will be invaluable as Phorm builds its US based Sales Team, hiring in the areas of commissioned sales, advertising-operations and channel management to cultivate the US market."