0738 GMT [Dow Jones]--Numis ups Reed Elsevier's (REN.AE) target to 550p from 525p on the firm's better-than-expected interim results. Says Reed has world class assets, particularly in Scientific, but notes Numis' top down preference remains for groups, which offer more cyclical recovery potential. Rates at hold. Shares +4.7% at EUR10.02. ([email protected]) Contact us in London. +44-20-7842-9464 [email protected] (END) Dow Jones Newswires July 29, 2010 03:38 ET (07:38 GMT)