Halfords has appointed Jill McDonald as its new chief executive officer (CEO) effective 11 May 2015.McDonald is currently working for the McDonald's Corporation, which she joined in 2006 as chief marketing officer UK and Northern Europe.Halfords chairman Dennis Millard said: "Jill will lead our high-calibre team and further develop Halfords' successful service-based growth strategy."I'm really excited that we have attracted someone of Jill's calibre who will build on what we've achieved over the last few years and we all really look forward to working with her."McDonald added: "Halfords is a business and brand that resonates with me and the UK public and I am delighted to be joining the company."Halfords has already made significant progress in delivering its service-led growth strategy and I look forward to joining such a strong team to continue to build on that success."The company will report its preliminary results for the 53 weeks ending 3 April 2015 on 5 June 2015.