FairFX enters mutual marketing agreement with Holiday Extras

20th Jun 2016 15:42

(ShareCast News) - Low-cost foreign exchange provider FairFX announced on Monday that it has signed an agreement with Holiday Extras, to mutually promote each other's products.Holiday Extras is a UK-based seller of so-called travel "extras", including airport hotels, travel insurance, parking and lounges, as well as destination car hire.It processes more than four million transactions each year, with the vast majority online.AIM-traded FairFX said it believes Holiday Extras represents an ideal partner for the company due to their shares objective of improving the customer experience through the use of technology, a broad product range and highly competitive pricing.Under the agreement, FairFX will promote Holiday Extras products with exclusive benefits for FairFX customers.In return, Holiday Extras will promote FairFX products to its customer base.FairFX said the average lead-time between a typical Holiday Extras customer booking a product and their departure date makes the partnership a strong strategic fit, and will enable FairFX to reach more consumers in a targeted fashion."We are delighted to enter into this agreement with Holiday Extras," said FairFX CEO Ian Strafford-Taylor."It was clear from our first meetings that the two companies share the same ethos and objectives, making this a logical partnership."We will be able to reach more potential customers with highly targeted and more efficient marketing, which makes us confident that this partnership will be hugely beneficial for both parties," he added.Holiday Extras deputy group CEO Simon Hagger described it as a "fantastic" product addition for his company."When we asked our customers what products they needed help with and would like to book through us, travel money was at the top of that list," he explained.