Experian, Sky form database marketing business

12th May 2010 09:09

Credit checking firm Experian has agreed to divest part of its UK database marketing activities to a newly formed business venture with satellite broadcaster BSkyB.The new company, in which Sky will hold a majority stake, will provide consumer and media insight services and customer management capabilities to a number of large hosted database clients, including Sky. The company will operate under a new brand, which will be announced in due course. The transaction is expected to complete on 30 June 2010. "Over the past few years, Experian has been repositioning its global Marketing Services business to focus increasingly on digital marketing capabilities," the group said. "By injecting part of its UK hosted database solutions into this new entity, Experian will further tighten the strategic focus of its Marketing Services portfolio on core data and analytics," it added. Gross assets for Experian's UK database marketing business subject to this transaction at 31 March 2009 were £8.6m.