Three dotDigital directors this week each sold 1.5m shares in the software as a service provider to meet strong demand from institutional investors.Chief Executive and Finance Director Peter Simmonds, Chief Technical Officer Simon Bird, and Chief Operating Officer Tink Taylor, each pocketed £447,150 from the 29.81p-a-share transaction. Peter Simmonds, Chief Executive, said: "We are once again delighted with the positive feedback we have received from both current shareholders and new institutions on this recent roadshow following the announcement of the company's interim results. "We welcome the investment interest in dotDigital demonstrated by a number of highly regarded institutional investors which we believe further strengthens our shareholder base over the medium and longer term."Simmonds' stake now stands at 3.43%, Bird's at 11.56%, and Taylor's at 14.42%. Top Director BuysVedanta Resources (VED) Director name: Mr Anil AgarwalAmount purchased: 210,000 @ 851.48p Value: £1,788,108North Atlantic Smaller Companies Inv Trust (NAS) Director name: Mr Christopher MillsAmount purchased: 20,500 @ 1,675.00p Value: £343,375Patagonia Gold (PGD) Director name: Mr William (Bill) HumphriesAmount purchased: 1,119,936 @ 11.38p Value: £127,449President Energy (PPC) Director name: Mr Peter LevineAmount purchased: 390,112 @ 30.85p Value: £120,350Patagonia Gold (PGD) Director name: Mr Carlos MiguensAmount purchased: 658,786 @ 11.38p Value: £74,970Patagonia Gold (PGD) Director name: Mr Ed BadidaAmount purchased: 351,352 @ 11.38p Value: £39,984Patagonia Gold (PGD) Director name: Mr Gonzalo TanoiraAmount purchased: 351,352 @ 11.38p Value: £39,984Hurricane Energy (HUR) Director name: Mr John HoganAmount purchased: 102,903 @ 31.00p Value: £31,900Patagonia Gold (PGD) Director name: Mr Marc SaleAmount purchased: 197,635 @ 11.38p Value: £22,491Patagonia Gold (PGD) Director name: Mr Manuel de PradoAmount purchased: 197,635 @ 11.38p Value: £22,491Top Director SellsBritish Land Co (BLND) Director name: Mr Timothy Andrew RobertsAmount sold: 250,700 @ 697.30p Value: £1,748,131Lancashire Holdings Limited (LRE) Director name: Mr Robert Alan SpassAmount sold: 50,000 @ 728.31p Value: £364,155DotDigital Group (DOTD) Director name: Mr Ian (Tink) TaylorAmount sold: 1,500,000 @ 29.81p Value: £447,150DotDigital Group (DOTD) Director name: Mr Simon C. BirdAmount sold: 1,500,000 @ 29.81p Value: £447,150DotDigital Group (DOTD) Director name: Mr Peter A. SimmondsAmount sold: 1,500,000 @ 29.81p Value: £447,150Lancashire Holdings Limited (LRE) Director name: Mr Robert Alan SpassAmount sold: 32,860 @ 726.51p Value: £238,731Lancashire Holdings Limited (LRE) Director name: Mr Robert Alan SpassAmount sold: 30,000 @ 723.56p Value: £217,068Lancashire Holdings Limited (LRE) Director name: Mr Robert Alan SpassAmount sold: 20,000 @ 725.35p Value: £145,070Grainger (GRI) Director name: Mr Simon DaviesAmount sold: 90,000 @ 237.90p Value: £214,110Dialight (DIA) Director name: Mr Roy BurtonAmount sold: 26,990 @ 780.00p Value: £210,522NR