(Sharecast News) - Victorian Plumbing Group revealed on Tuesday that chief executive Mark Radcliffe had purchased 700,000 ordinary shares in the AIM-listed firm.

Radcliffe, who founded Victorian Plumbing in 2000, purchased the shares on Monday at an average price of 50.60p each, for a total value of £354,199.99.

Back in February, the bathroom products retailer said it had continued to trade in line with guidance issued at the time of its full-year results in December but warned that full-year margins would be "slightly lower" than originally anticipated after opting to absorb certain additional costs.

Victorian Plumbing warned that ongoing inflationary cost pressures remained and said it was "acutely aware" that customers were also managing inflationary pressures and would likely adopt a careful approach to price rises.

As of 1610 BST, Victorian shares had shot up 12.68% at 63.0p.

Top Director Buys

Victorian Plumbing Group (VIC)

Director name: Radcliffe,Mark

Amount purchased: 700,000 @ 50.60p

Value: £354,199.99

Strix Group (KETL)

Director name: Bartlett,Mark Victor Edward

Amount purchased: 134,249 @ 199.00p

Value: £267,155.51

Strix Group (KETL)

Director name: Lamb,Gary Edward

Amount purchased: 44,400 @ 199.00p

Value: £88,356.00

Staffline Group (STAF)

Director name: Spain,Thomas

Amount purchased: 95,217 @ 58.10p

Value: £55,321.07

Strix Group (KETL)

Director name: Wong,Raudres Lourdes

Amount purchased: 22,200 @ 199.00p

Value: £44,178.00

Oxford Nanopore Technologies (ONT)

Director name: Becker,Wendy

Amount purchased: 9,008 @ 388.54p

Value: £34,999.86

Strix Group (KETL)

Director name: Sells,Richard

Amount purchased: 9,894 @ 202.00p

Value: £19,985.88

Murray International Trust (MYI)

Director name: Melhuish ,Nicholas

Amount purchased: 939 @ 1,270.00p

Value: £11,925.33

Macfarlane Group (MACF)

Director name: Gulvanessian,Aleen

Amount purchased: 7,638 @ 130.14p

Value: £9,940.09

Staffline Group (STAF)

Director name: Spain,Thomas

Amount purchased: 10,027 @ 57.60p

Value: £5,775.55

Fireangel Safety Technology Group (FA.)

Director name: Fox,Zoe

Amount purchased: 18,264 @ 13.69p

Value: £2,500.34

Fireangel Safety Technology Group (FA.)

Director name: Fox,Zoe

Amount purchased: 10,901 @ 13.76p

Value: £1,499.98

Fireangel Safety Technology Group (FA.)

Director name: Fox,Zoe

Amount purchased: 7,246 @ 13.80p

Value: £999.95

I(x) Net Zero Npv (IX.)

Director name: Oyer,Steven Michael

Amount purchased: 885 @ 75.00p

Value: £663.75

Travis Perkins (TPK)

Director name: Roberts,Nick

Amount purchased: 12 @ 1,255.75p

Value: £150.69

Top Director Sells

Idox (IDOX)

Director name: Meaden,David

Amount sold: 2,870,000 @ 60.93p

Value: £1,748,691.05

Provident Financial (PFG)

Director name: Kapur ,Neeraj

Amount sold: 23,874 @ 292.30p

Value: £69,783.70

Provident Financial (PFG)

Director name: May,Malcolm Le

Amount sold: 21,154 @ 292.30p

Value: £61,833.14

Staffline Group (STAF)

Director name: Spain,Thomas

Amount sold: 95,217 @ 58.00p

Value: £55,225.86

Staffline Group (STAF)

Director name: Spain,Thomas

Amount sold: 10,027 @ 57.60p

Value: £5,775.55