(Sharecast News) - InnovaDerma non-executive director Ross Andrews purchased 15,000 ordinary shares in the London-listed hair and skincare products manufacturer on Monday.Andrews, who is also a board member over at Integumen and Minerva Lending, acquired the shares at an average price 94.40p each, for a total value of £14,160.Following the purchase, Andrews holds a total of 30,000 ordinary shares in InnoveDerma - representing approximately 0.21% of the issued share capital of the company.As of 1620 BST, InnovaDerma shares were up 1.59% at 96p.Top Director BuysStrategic Equity Capital (SEC)Director name: Mr David MorrisonAmount purchased: 10,000 @ 222.00pValue: £22,200 Strategic Equity Capital (SEC)Director name: Mr David MorrisonAmount purchased: 10,000 @ 222.00pValue: £22,200 InnovaDerma (IDP)Director name: Mr Ross AndrewsAmount purchased: 15,000 @ 94.40pValue: £14,160 Top Director SellsSainsbury (J) (SBRY)Director name: Mr Michael Andrew CoupeAmount sold: 223,372 @ 209.52pValue: £468,009 Sainsbury (J) (SBRY)Director name: Mr Michael Andrew CoupeAmount sold: 135,219 @ 209.52pValue: £283,311 Sainsbury (J) (SBRY)Director name: Mr John RogersAmount sold: 126,280 @ 209.52pValue: £264,582 Sainsbury (J) (SBRY)Director name: Mr John RogersAmount sold: 81,547 @ 209.52pValue: £170,857 Sainsbury (J) (SBRY)Director name: Mr Kevin O'ByrneAmount sold: 69,403 @ 209.52pValue: £145,413 Fiske (FKE)Director name: Mr Alexander HarrisonAmount sold: 34,000 @ 60.00pValue: £20,400