CMA clears eBay's $1.2bn acquisition of Depop

15th Jul 2026 11:11

(Sharecast News) - The UK's Competition and Markets Authority said on Wednesday that it has cleared eBay's acquisition of fashion marketplace Depop.

EBay announced in February that it had agreed to buy Depop from Etsy in a $1.2bn cash deal.

Chief executive Jamie Ianonne said at the time: "Depop has built a trusted, social-forward marketplace with strong momentum in the pre-loved fashion category, and we are confident that as part of eBay, Depop will be even more well-positioned for long-term growth, benefiting from our scale, complementary offerings, and operational capabilities."

As of 31 December 2025, Depop had 7 million active buyers, nearly 90% of which are under the age of 34, and more than 3m active sellers.

Ebay said the addition of Depop will accelerate its C2C strategy by deepening its reach with "younger, fashion-forward consumers" and expanding its presence in one of the most dynamic areas of resale.

"As part of eBay, Depop will benefit from eBay's global scale and suite of capabilities, including its financial services, shipping solutions, and trusted experiences like Authenticity Guarantee to further accelerate growth and enhance the buyer and seller experience," it said.