Cineworld and IMAX to add three new theatres across UK

24th Jun 2013 13:36

IMAX and UK cinema chain Cineworld Group have announced the expansion of their revenue sharing agreement with the addition of three IMAX theatre systems to be located in new construction projects including Telford and Broughton, near Chester. The deal will bring Cineworld's total IMAX footprint to 11 theatres. Crispin Lilly, Vice President of Business Affairs at Cineworld Group, commented; "IMAX continues to be a key competitive offering in our portfolio, providing a blockbuster film slate in the most immersive format - something that our customers love and for which they are willing to pay a premium."He added: "As a result, IMAX will continue to play an important role in our UK expansion strategy and serve as an anchor attraction in many of our new locations. We are delighted to build on our successful partnership and look forward to adding more IMAX theatres to our circuit." Andrew Cripps, President, IMAX EMEA, said: "Cineworld is a valued partner and a true champion of the IMAX brand in the UK. Not only have they opened eight IMAX theatres in the span of 12 months, we've seen strong performances across these sites - including the Cineworld Sheffield IMAX theatre, which was ranked as the highest-grossing new IMAX site globally in 2012."Cineworld's share price was up 0.31% to 324.50p at 13:40 on Monday.MF