B&M taps former Asda executive for CFO

24th Jun 2026 08:31

(Sharecast News) - Variety store and garden centre operator B&M European Value Retail has appointed Atheeq Akbar as its next chief financial officer, with the former Asda executive set to join the group in February 2027.

Akbar currently serves as vice‑president of commercial finance at Asda. Before that, he held senior finance roles at Morrisons, becoming a finance director in 2021, and previously worked at Tesco.

B&M said on Wednesday that Akbar brings extensive UK retail and finance leadership experience to the business.

Chief executive Tjeerd Jegen said: "Securing the right individual as chief financial officer has been a key priority for me in recent months and I am excited that after an extensive search, we can announce Atheeq in this role. His strong commercial background in UK retail will be a great asset as we bring about change to deepen the financial foundations of our business."

As of 0830 BST, B&M shares were up 0.75% at 188.09p.

Reporting by Iain Gilbert at Sharecast.com

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