BetVictor goes live with Nektan gaming products

16th Oct 2018 11:41

(Sharecast News) - Gaming technology platform and services provider Nektan has signed a contract and was now live with European gaming company BetVictor, it announced on Tuesday.The AIM-traded firm said it had integrated its 'B2B E-Lite' casino platform into the BetVictor casino offering.It was the first deal of its kind for Nektan, with the board saying that signing a partnership with a globally established gaming business was a "landmark win" for its higher-margin B2B business, providing further momentum to the company's growth.Through Nektan's partnership with Malta-based gaming company, Tyche Digital Malta, the deal would see BetVictor take the E-Lite platform's casino content and distribute it across three of its key casino brands, giving Nektan access to BetVictor's flourishing customer base.The firm said the integration would "significantly expand" BetVictor's casino offering, with the E-Lite platform giving it direct access to HTML5-developed slots and table games from more than 24 of the industry's leading games and content developers."This exciting partnership with BetVictor demonstrates how Nektan is attracting large and established businesses to use our technology to enhance their product offering," said Nektan's interim chief executive officer Gary Shaw."It serves as another example of our business model delivering growth throughout each market that we operate in and will help us to build on the progress announced recently in our first quarter trading update."Jane Ryan, Nektan's chief operating officer of B2B, added that the company was "thrilled" to have partnered with BetVictor, which she described as a "leading operator" with a "thriving" global customer base."This landmark partnership is set to deliver commercial opportunities to develop and drive significant revenue generation for Nektan throughout the coming months and beyond," Ryan explained."It is also a demonstration of how we are fast becoming the go-to provider of premium and compliant entertainment content throughout our industry."The speed with which we can deliver our content to live environments for partners is what differentiates our technology."Turlough Lally, director of casino at BetVictor, concluded that with "constant" technology advancements and new games available at the tap of a button, customer demands were becoming increasingly high."To cut through the noise, operators need to keep re-assessing and innovating their games portfolio to provide players with improved gaming options, that can easily be accessed via mobile devices, which are dominating the iGaming industry," Lally said."This exciting partnership with Nektan is an important strategic move for BetVictor and we're confident this global platform integration deal will bring new gaming opportunities for our global player base, while complementing our existing network of casino brands."