(Sharecast News) - Amazon is reportedly in conversations to plough more than $10bn into ChatGPT maker OpenAI as part of a deal that includes Amazon supplying AI chips and data centre capacity.

According to The Information, the firms are in discussions about a partnership that would see OpenAI using Amazon Web Services' Trainium custom-designed AI accelerator chips and renting servers at AWS data centres to run its programs.

The potential investment is thought to increase OpenAI's valuation to more than $500bn, The Information reported, citing three people close to the matter.

However, according to a recent Reuters report, OpenAI could seek a valuation of nearer $1trn in a hypothetical initial public offering, though the company has not yet released any firm plans about going public.

The Amazon developments comes just two months after OpenAI restructured its relationship with stakeholder Microsoft that removed the latter's first right to refusal to supply data centre capacity. Just days later, OpenAI signed a seven-year, $38bn deal to buy cloud services from AWS.

It is thought that any new deal with Amazon would be in addition to the one signed in early November.