3D paints rosy picture for Cineworld

30th Jun 2010 07:17

Big hits such as 'Avatar', 'Iron Man 2' and 'Sex and the City 2', helped cinema chain Cineworld overcome the competing attractions of the World Cup and lift revenue by 3.7% in the half year to June.Box Office reveneus rose by 4.1% over the 26 weeks, while income from selling 3D glasses, gaming machines, ticket booking fees and screen hires kumped 31.4%. Retail revenue was the one weak spot, with income down by 3.2%.The second half also looks promising Cineworld said with the number of 3Dreleases increasing, in the main to coincide with the school holidays. 'Shrek Forever After (3D)', 'The Twilight Saga: Eclipse' and 'Toy Story 3 (3D)' with 'Harry Potter: Deathly Hallows 1' (3D) and 'Chronicles of Narnia: Voyage of the Dawn Treader' are all scheduled for release."This strong line up of films together with our performance to date underpins our confidence in the overall outlook for the year," Cineworld said.