(Sharecast News) - Fashion brand Ted Baker has appointed Marc Dench as chief financial officer with immediate effect.

The company said on Tuesday that Dench will help lead the next phase of its transformation, succeeding David Wolffe who is leaving to pursue another opportunity.

Dench is an experienced retail and brand leader who joins the company from digital health platform Health Hero. Prior to that, he spent more than five years as CFO and director of retail brand Joules, where he supported the company through IPO, strategic growth and its transformation to a data and digitally-led business.

Prior to joining Joules, Dench was CFO of the global brands and international retail division of Walgreens Boots Alliance and held a number of finance and corporate development roles across businesses including Walgreens Boots Alliance, HomeServe and Experian.

Chief executive officer Rachel Osborne said: "I would like to thank David for his support and dedication over the last two years in stabilising the business and strengthening Ted Baker's foundations.

"As we look forward, I am delighted to welcome Marc to the team. His extensive retail, brand and digital experience will be a great asset to Ted Baker as we shift our focus to the next stage of growth for this great global lifestyle brand."

House broker Liberum, which rates Ted Baker at 'buy', said Dench's joining is "a very positive step".

"We have known Marc since his time at Joules, where he helped lead the successful IPO. His wealth of experience from prior senior roles...means that he is very well positioned to help drive the next phase of TED's recovery and growth."