Royal Unibrew among firms circling BrewDog, Sky reports

26th Feb 2026 13:38

(Sharecast News) - Danish brewer Royal Unibrew is reportedly interested in snapping up struggling British beer group BrewDog, according to Sky News on Thursday.

In his blog, City editor Mark Kleinman said that Royal Unibrew is one of "a number of parties" circling the Aberdeenshire-based brewer.

Management consultants AlixPartners have already been tasked with finding a suitor for BrewDog's business or its assets, which include a network of over 70 bars.

BrewDog, which was founded in 2007, has struggled with rising losses in recent years, leading to bar closures and job cuts.

"As with many businesses operating in a challenging economic climate and facing sustained macro headwinds, we regularly review our options with a focus on the long-term strength and sustainability of the company," a BrewDog spokesman told Sky's Kleinman.

"Following a year of decisive action in 2025, which saw a focus on costs and operating efficiencies, we have appointed AlixPartners to support a structured and competitive process to evaluate the next phase of investment for the business."

The spokesman said the brewer expects to attract "substantial interest", though it is thought that its 200,000-plus shareholders - obtained through various crowdfunding rounds since 2009 - will likely voice opposition to any deal that leaves them with little or not returns.