Personal care products group McBride expects operating profit in the first half to exceed forecasts. First half revenues are expected to be ahead of last year driven by continuing growth in the France and Italy household markets, and in personal care, as well as a favourable currency translation impact.Operational cash flows have been strong throughout the first half, in line with expectations. 'Whilst overall market conditions are challenging, consumers continue to seek the great value that private label can offer. We are ideally placed to benefit from this trend,' said the group.