McBride unveils Unilever's Chris Bull as new chief exec

15th Apr 2010 07:04

McBride, which makes personal care products for supermarkets to sell under their own label, has appointed an executive from the food and household goods giant Unilever as its new chief executive.Chris Bull, the chief customer officer for Unilever, will take up the reins at McBride from May 4. McBride announced in November that its chief executive Miles Roberts had tendered his resignation to take up the same position at cardboard and paper supplier DS Smith.Bull worked at Unilever for 25 years and was the chief executive for the Poland and Baltics region between 2003 and 2007.'We are delighted to welcome Chris to McBride, and his experience in business to business customer relationships marketing and a unique mixture of branded and private label will be of enormous benefit to our company,' chairman Ian Napier said.