0826 GMT [Dow Jones] Tesco's (TSCO.LN) reported decision to open a standalone clothing store in London's West End shopping district is logical as it is a concept worth trialing, Royal Bank of Scotland analyst Justin Scarborough says. "To leverage its brands such as F&F (formerly called Florence & Fred) and Cherokee it is worth trialing (the concept) and see if it works. Why not try it?" He adds that it "is quite big in the clothing market and has done well in terms of growth at the value-conscious end of the spectrum," he adds. Has a buy rating and 523p target price. Shares +0.1% at 394p. Tesco is unavailable for immediate comment. ([email protected]) Contact us in London. +44-20-7842-9464 [email protected] (END) Dow Jones Newswires July 09, 2010 04:26 ET (08:26 GMT)