MARKET TALK: BT's Sky Sports Prices Look 'Pretty Compelling'

1st Jul 2010 07:53

0653 GMT [Dow Jones] BT Group's (BT.A.LN) prices for Sky Sports 1 and 2 channels look "pretty compelling", Liberum Capital analyst Mark James says. BT Vision customers will be able to receive Sky Sports 1 and Sky Sports 2 channels, which are owned by British Sky Broadcasting Group (BSY.LN) and show the majority of the Premier League football matches, for GBP16.99 a month. Or if customers chose a bundle of broadband and calls, they will get sport for GBP11.99 a month. "I think it will be well received," says James, who has a buy rating on BT and 160p target price. Shares closed at 130p Wednesday. News Corp (NWS), which owns Dow Jones & Co, publisher of this newswire and The Wall Street Journal, holds about a 39% stake in BSkyB. ([email protected]) Contact us in London. +44-20-7842-9464 [email protected] (END) Dow Jones Newswires July 01, 2010 02:53 ET (06:53 GMT)