MARKET TALK: BT To Benefit From Sky Sports Pact

28th Jun 2010 08:05

0705 GMT [Dow Jones] BT Group (BT) and British Sky Broadcasting (BSY.LN) contract for the wholesale supply of Sky Sports 1 and Sky Sports 2 is not unexpected news given that BSkyB will have to allow three rival broadcasters to show Premier League soccer matches, says an analyst. "Overall, the deal looks better for BT, as the company looks to prop up its BT Vision platform. The addition of Sky Sports allows BT to attract more customers," analyst adds. However, BSkyB may not be as pleased with the deal as it continues to fight the wider ruling that it must wholesale content at regulated prices. News Corp., which owns Dow Jones & Co., the publisher of this newswire, has a stake of about 39% in BSkyB. BT shares +0.1% at 131p while BSkyB shares +0.4% at 704p. ([email protected]) Contact us in London. +44-20-7842-9464 [email protected] (END) Dow Jones Newswires June 28, 2010 03:05 ET (07:05 GMT)