ITV Plans Pay-TV Strategy, Male-oriented Channel - Report

30th Jul 2010 17:16

LONDON (Dow Jones)--U.K. broadcaster ITV PLC (ITV.LN) is to launch a pay-TV strategy, U.K. daily The Guardian reports on its website Friday. Citing industry sources, the daily says ITV will launch a male-oriented standalone channel brand that would be bundled as part of a package through pay-TV operators' subscription deals, as well as a pay-TV deal based around high-definition versions of existing channels ITV2, ITV3 and ITV4. The report says ITV is expected to outline its plans when it reports half-yearly earnings next week. Full story: http://www.guardian.co.uk/media/2010/jul/30/itv-prepares-pay-tv-strategy -London bureau, Dow Jones Newswires; +44 (0)20 78 42 9330; [email protected] (END) Dow Jones Newswires July 30, 2010 12:16 ET (16:16 GMT)