Hornby wins Olympics licence deal

21st Jul 2009 13:45

Toy racing car and train set maker Hornby has won the licence to develop and market a range of products associated with the London 2012 Olympic Games.The group has been granted a licence by LOCOG to produce an extensive range of official London 2012 merchandise across its Corgi, Hornby, Scalextric and Airfix brands. These will include Corgi die cast model vehicles including London taxis and London buses and collectible die cast figurines, Hornby model trains based on trains that will be an integral part of the Olympic Park transport network, Airfix kits of the main venues including the Olympic Stadium and Scalextric velodrome sets. All the products will be in the official London 2012 livery and branding. The first ranges of London 2012 merchandise will launch later this year. The licence will run for the next three years in the run up to the 2012 games and beyond. "This demonstrates the strength of our strategy to assemble a portfolio of iconic brands," said chief executive Frank Martin. "This license represents a major opportunity for Hornby to grow our sales and to extend the appeal of our products with new consumers."