Hasbro swings to profit in Q4 as revenues rise

10th Feb 2026 13:29

(Sharecast News) - US toy manufacturer Hasbro said on Tuesday that it swung to a profit in the fourth quarter as revenue rose thanks to a standout performance from the Wizards of the Coast and digital gaming segment.

Fourth-quarter net earnings came in at $201.6m, versus a loss of $34.3m in the same period a year earlier, with revenue up 31% to $1.45bn. Wizards and digital gaming revenue surged 86% and consumer products rose 7%, partially offset by a decline in the entertainment arm, where revenues fell 5%.

For the full year, revenue jumped 14% driven, by record 45% growth in the Wizards of the Coast and digital gaming segment, while the consumer products and entertainments units saw declines of 4%.

Chief executive Chris Cocks said: "We returned the company to growth, engaged one billion fans, secured new partnerships, and made progress in our evolution into a digital-first play and IP company. We expect that momentum to carry into 2026."

Chief financial officer and chief operating officer Gina Goetter said: "2025 reflected strong operational execution, driven by progress on our transformation and cost savings initiatives. Wizards was a standout, anchored by record MAGIC revenue.

"Looking ahead, we will continue to balance investment in the business with shareholder returns, including through a $1.0 billion share repurchase program."