LONDON (Dow Jones)--U.K. publishing firm Guardian Media Group said Monday it has appointed Chief Financial Officer Andrew Miller as its new chief executive, effective immediately. Miller was appointed interim CEO in April after Carolyn McCall announced in March that she was leaving to take up the same role at budget airline easyJet PLC (EZJ.LN). Guardian Media Chairwoman Amelia Fawcett said Miller is "the ideal appointment to this role, following a rigorous recruitment process that produced a very high-quality shortlist of candidates." "He has great financial acumen, an intimate understanding of GMG's portfolio and a full appreciation of our unique purpose and values. He knows how to drive successful digital transformation and has led large-scale financial transactions. Most importantly, he has the ability, desire and vision to lead GMG through the next stage of its development and to ensure a sustainable future for our journalism," she said in a statement. Miller was appointed chief financial officer in August 2009. Prior to that, he was CFO of Trader Media Group, the Auto Trader publisher jointly owned by Guardian Media and Apax Partners, for more than six years. Before joining Trader Media he held senior roles at PepsiCo Inc. (PEP), Bass and Procter & Gamble Co. (PG). -By Lilly Vitorovich, Dow Jones Newswires; 44-0-207 842 9290; [email protected] (END) Dow Jones Newswires July 05, 2010 05:24 ET (09:24 GMT)