GlaxoSmithKline To Launch Lucozade In US - Report

24th Jun 2010 07:54

LONDON (Dow Jones)--GlaxoSmithKline PLC (GSK) plans to launch Lucozade in the U.S., challenging PepsiCo Inc's (PEP) Gatorade and Coca-Cola Co's (KO) Powerade sports drinks, U.K. newspaper The Times reports Thursday. John Clarke, president of consumer healthcare at GSK, told the newspaper the company is in advanced talks with a prospective distributor to sell the energy drink in America. GSK is eager to push Lucozade, which made GBP376 million in sales last year, into more markets as it increases its focus on consumer healthcare, the report says, adding that it recently launched the drink in China through a distribution deal with Uni-President China Holdings and is also considering launches in Mexico and Brazil. Newspaper Web site: http://www.timesonline.co.uk -London Bureau, Dow Jones Newswires; +44 (0)20 7842 9320 (END) Dow Jones Newswires June 24, 2010 02:54 ET (06:54 GMT)