ITV PLC (ITV.LN): 1H Earnings Due: Aug. 3 at 0600 GMT DJ Survey of 4 Analysts Average Revenue: GBP991.6M, up 9.1% (GBP909M in 1H 2009) Average EBITA before exceptional items: GBP154.9M (GBP46M in 1H 2009) Note: The strong profit performance in the first half of 2010 is underpinned by an improving advertising market and the football World Cup. In May, ITV forecast that TV advertising revenue would be up around 22% in the second quarter against weak comparative numbers, helped in part by the World Cup, which kicked-off on June 11 and ran for a month. Analysts expect details on the group's strategic review, particularly on production and pay TV, but no wide-sweeping new strategy. ([email protected]) Contact us in London: +44-20-7842-9464 [email protected] (END) Dow Jones Newswires August 02, 2010 08:36 ET (12:36 GMT)