Domino's Pizza delivers again

6th Jan 2010 07:12

High flying pizza delivery outfit Domino’s Pizza ended 2009 with a flourish, and expects full year figures to be ‘comfortably ahead’ of expectations.System sales in the 13 weeks to 27 December rose 15.6% to £112.4m from £97.25m in the corresponding period of the previous year.Like for like (lfl) sales rose 8.6%, the same as in the same period a year earlier, making the lfl growth figure for the year as a whole 8.4%. This was down from the previous year’s 10% lfl growth figure, however.Online orders rose by 40.4% during 2009 to £78.5m from £55.9m in 2008, when e-commerce sales rose 73.7%. Online sales now account for 27.8% of home delivery revenues.‘We have been up against some very tough comparatives during the year, which makes these figures even more pleasing. The success of Britain's Got Talent, the use of short-term tactical promotions and our continued focus on building our online sales have been major drivers during the year,’ claimed chief executive Chris Moore.