Bloomsbury signs Wisden India deal

10th Oct 2011 08:26

Book publisher Bloomsbury has signed a long term licensing deal with sports and entertainment management firm FidelisWorld for the rights to Wisden India. Rights will also extend to Pakistan, Bangladesh, Sri Lanka, Nepal, the Middle East and North America. "India represents the fastest growing, most vibrant market in world cricket, home to the single largest audience of fans. Whereas Wisden commands widespread recognition and respect in India, currently it has very little product presence there," the Harry Potter publisher said in a company statement.Bloomsbury executive director Richard Charkin said, "Wisden India will deliver excellence in its reporting of cricket in the sub-continent and will be the independent voice of the next generation of Indian cricket fans."---cj