Blinkx expands website portfolio with All Media Network deal

16th Apr 2015 16:03

Online media group Blinkx has snapped up All Media Network, gaining access a number of "premium consumer properties" which collectively get over 25m unique users each month.AIM-listed Blinkx didn't say how much it paid for the US business, but said it was funded by cash and expects the deal to be earnings accretive within the first full year of ownership.All Media owns a number of websites, including Sidereel.com, Allmusic.com, Allmovie.com and Celebified.com, both through desktop and mobile.Blinkx said that deal represents an "important step forward in the company's strategy to build a complete digital advertising platform for brand-safe, cross-screen advertising at scale".Brian Mukherjee, Blinkx's chief executive, said: "All Media adds established digital properties to our portfolio [...] As the industry evolves, direct engagement with consumers at scale is critical, since such relationships enable us to deeply understand consumer requirements and extrapolate these to better segment, target and certify our distributed supply sources."Blinkx's shares were up 5.6% at 28.5p by 15:50 on Thursday.