Belvoir Lettings, the UK lettings specialist which listed on the AIM market in February last year, announced on Friday that its Executive Chairman and founder had sold a quarter of a million shares in the group in order to help satisfy 'significant institutional demand'.The news comes just a week after the firm's full-year results which showed a 20.8% increase in revenue to £4.0m and an 12% rise in profit before tax and exceptionals.Belvoir said that Mike Goddard had offloaded 250,000 ordinary shares at 136p a share, reducing his holding to 8,953,922 shares.He has retained a 43.36% stake in Belvoir's issued share capital.Top Director BuysIthaca Energy Inc. (DI) (IAE) Director name: Mr Jack C. LeeAmount purchased: 65,000 @ 111.48p Value: £72,462Ithaca Energy Inc. (DI) (IAE) Director name: Mr Jay M ZammitAmount purchased: 50,000 @ 111.48p Value: £55,740Immunodiagnostic Systems Holdings (IDH) Director name: Dr Patrik Olof DahlenAmount purchased: 20,000 @ 288.00p Value: £57,600Share (SHRE) Director name: Mr Gavin David Redvers OldhamAmount purchased: 231,910 @ 23.50p Value: £54,499Severfield-Rowen (SFR) Director name: Mr John DoddsAmount purchased: 118,000 @ 41.50p Value: £48,970GVC Holdings (GVC) Director name: Mr Lee FeldmanAmount purchased: 15,000 @ 289.00p Value: £43,350Ithaca Energy Inc. (DI) (IAE) Director name: Mr Bradley HurtubiseAmount purchased: 25,000 @ 112.13p Value: £28,032Severfield-Rowen (SFR) Director name: Mr J Keith ElliottAmount purchased: 183,088 @ 23.00p Value: £42,110Severfield-Rowen (SFR) Director name: Mr Peter A EmersonAmount purchased: 159,362 @ 23.00p Value: £36,653Graphite Enterprise Trust (GPE) Director name: Ms Sandra PajarolaAmount purchased: 6,000 @ 502.50p Value: £30,150Top Director SellsPrudential (PRU) Director name: Mr Tidjane ThiamAmount sold: 296,365 @ 1,061.51p Value: £3,145,944Prudential (PRU) Director name: Mr Barry StoweAmount sold: 140,152 @ 1,075.47p Value: £1,507,293Prudential (PRU) Director name: Mr Nicolaos NicandrouAmount sold: 120,740 @ 1,061.51p Value: £1,281,667Prudential (PRU) Director name: Mr Robert DeveyAmount sold: 120,738 @ 1,061.51p Value: £1,281,646Belvoir Lettings (BLV) Director name: Mr Mike GoddardAmount sold: 250,000 @ 136.00p Value: £340,000Prudential (PRU) Director name: Mr Barry StoweAmount sold: 10,119 @ 1,061.07p Value: £107,370Prudential (PRU) Director name: Mr Michael McLintockAmount sold: 4,103 @ 1,061.51p Value: £43,554Prudential (PRU) Director name: Mr Tidjane ThiamAmount sold: 3,467 @ 1,061.51p Value: £36,803Animalcare Group (ANCR) Director name: Mr Stephen WildridgeAmount sold: 23,000 @ 130.00p Value: £29,900Prudential (PRU) Director name: Mr Robert DeveyAmount sold: 1,575 @ 1,061.51p Value: £16,719BC