(Sharecast News) - Promotional products marketer 4imprint said on Wednesday that it had delivered a solid first‑half performance in 2026, coming in ahead of internal expectations despite margin pressure from tariff‑related supplier cost increases.

4imprint said group revenue edged 1% higher to $666.4m, while gross margins eased to 31.5% from 32.8% as cost inflation was only partly offset by price adjustments. It also highlighted that its flexible marketing mix continued to help it navigate market conditions, though adjusted operating profit margins slipped to 9.4% from 10.7% a year earlier.

Adjusted pre-tax profits fell 12% to $64.8m, with adjusted earnings per share down 12% at USD 173.2 cents. Reported pre-tax profits declined 19% to $59.6m, and basic EPS dropped 21% to USD 155.1 cents. Cash conversion remained strong, leaving cash and bank deposits at $136.9m, up from $102.3m in H1 2025.

The FTSE 250-listed group said its strategy remains unchanged, focused on driving organic revenue growth by increasing share, and reiterated its long‑term approach, emphasising continued investment in people, marketing and infrastructure through all economic cycles.

4imprint also declared an interim dividend of USD 80 cents per share, unchanged year‑on‑year.

Looking ahead, 4imprint said it was encouraged by improving new‑customer trends through the half and effective management of margin pressure. Based on current trading, it expects FY26 revenue and earnings to come in above the range of forecasts, with revenue slightly ahead of FY25's $1.35bn and adjusted pre-tax profits around $130m.

As of 0925 BST, 4imprint shares had surged 10.29% to 4,841.58p.

Reporting by Iain Gilbert at Sharecast.com

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