WPP's Kantar Media invests in data analytics business

28th Jul 2015 15:50

(ShareCast News) - WPP's subsidiary Kantar Media has invested in data analytics firm BIScience.BIScience's global coverage spans 60 geographies and the company provides cross-channel intelligence and analytics for display, mobile, video and programmatic media. It's based in Tel Aviv with an office in New York.WPP said the investment will enable the daily tracking of 22m publisher pages and monthly tracking of 14.5m campaigns in over 35,000 ad platforms. Together, Kantar Media and BIScience will collaborate on cross-media and digital solutions that will help global and national advertisers, agencies and media owners make informed decisions on media investments and strategic communications.No financial details were disclosed.At 14:56, WPP shares were up 1% at 1,443.00p.