WPP to acquire Polish digital marketing firm Lemon Sky

25th Feb 2014 07:02

FTSE 100-listed WPP has agreed to acquire Lemon Sky, a leading creative digital marketing company in Poland. The group, which was founded in 2000 and employs around 70 people, specialises in producing digital advertising and campaign services, with clients including Nestle, Orange, and Tesco. In 2013, Lemon Sky's revenue totalled €2.7m, with gross assets of €2.4m at the year-end point. Lemon Sky is set to become part of WPP's wholly owned operating company, JWT, joining its Warsaw arm to form an integrated communications agency. "This investment continues WPP's strategy of developing its services in important markets and sectors and strengthening its capabilities in digital media. WPP digital revenues (including associates) were well over $5bn in 2012, representing 33% of the group's total revenues of $16.5bn," the group said.NR