WPP to acquire marketing services agency XMKT

25th Mar 2014 07:02

In what is so far proving to be an acquisition-heavy week for the group, WPP announced it has agreed to acquire XMKT Group, a marketing services agency specialising in customer experience management. The firm, whose clients include Diageo and Uniqlo, is headquartered in Shanghai and employs approximately 253 people."This acquisition marks a further step towards WPP's declared goal of developing its networks in fast-growth markets and sectors," the FTSE 100 company said. Founded in 2010, XMKT has four main divisions, Events, Retail, Entertainment and Digital. NR