WPP subsidiary to create new company with Chinese partner

23rd Apr 2014 12:22

Advertising and marketing services group WPP on Wednesday said its wholly-owned out of home advertising business, tenthavenue, is set to form a new company with Shanghai Media Group's BesTV New Media company. The new company, Bestenth Media (Shanghai) Co, will enter the out of home digital and mobile internet advertising market in China. It will focus on the total coverage of transit new media, including public buses, ferries, metros, trains and airlines. tenthavenue specialises in out of home digital and mobile internet advertising, while BesTV, a subsidiary company of the Shanghai Media Group, conducts business across more than 20 provinces and cities in mainland China and South-east Asia. NR