WPP snaps up stake in Turkish social media agency

20th Nov 2013 14:58

WPP's wholly-owned operating company, Y&R, a global marketing communications network, has acquired a majority stake in Plasenta Conversation Agency, a social media agency based in Istanbul, Turkey.The agency specialises in social media monitoring and management and digital media projects for Turkish and international markets. "This investment continues WPP's strategy of developing its services in fast growing markets and sectors," the group said. NR